Pozmas Campaign Design 

For my creative project I wanted to look at male body positivity and how to improve men’s views of their own bodies. I decided to go for a more welcoming feel to the logo ID design and used a type face that helped to give a more ‘cuddly’ feel. I continued this idea with the use of gradients within the app, social media and ID animation. This gave a welcoming and relaxing feel to the designs which will help to put people at ease especially if they are worried about their body.